Welcome

GASTON PEREZ
Creative Director, Executive Producer & Content Strategist
+Social Media +YouTube +Marketing Campaigns

I create and implement content strategies that spark engagement, drive fandom, and bolster organic growth on digital media.
I have served as a creative producer, director and strategist at Xbox and other top gaming brands for over five years. Currently, I am in the process of leading, re-imagining, and implementing creative spines for Xbox’s YouTube channel, and other video platforms - connecting with over 85M gamers on a daily basis, shipping assets for incredible AAA titles such as Halo Infinite, Cyberpunk 2077, Microsoft Flight Simulator, and Ori and the Will of the Wisps, to name a few - and alongside incredible individuals, we keep attracting millions of subscribers year over year.

On this website, you’ll find an impression level view of my work as a Creative and Art Director - I have led all graphic assets shown, and either produced, directed, or scripted the videos in the portfolio above. Below are some closing bullet points featuring my skill-set. Other than that - please find my Contact in the tabs above - I am always eager to network, and am constantly seeking a creative challenge.

• Expert at discovering the spine of a brand or story.

• Producer, Director, Writer, Acting/Performance Coach and Creator.

  • Specialize in leading through emotional truth and authenticity - regardless of content expression.

• Social Media Strategy - Playbook Design and Implementation.

  • Social Media Campaigns - Promotional, Acquisition, Engagement.

  • Content Optimization - Engagement, CTR, Shares, Views, Watch-Time, Impressions, Channel Growth, Subscriber-Conversion.

  • YouTube and Instagram Mass Channel Management.

• Holds a BA from UCLA’s School of Theater, Film and Television for Directing, Writing and Acting.

i am at my happiest when creating